Category Archives: Readings for Curious Managers

Reading Malcolm Gladwell’s ‘David & Goliath’ Part 1

Why do underdogs do so much better than expected? That is the main question in Malcolm Gladwell’s newest writing, ‘David and Goliath’. As I am a fond reader and a big fan of Mr. Gladwell, I’d like to take a moment … Continue reading

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What you should remember from a B2B marketing seminar

In addition to my previous post, these are some notes on B2B marketing; True customer orientation should work through: vision & mission company culture STP strategy – being organised around customer segments instead of around product groups structure, systems & incentives … Continue reading

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What you should remember from a marketing course

Recently I have been getting a marketing course, here are the most important concepts. Single most important concept in marketing: the process and implementation  of segmenting, targeting and positioning. This should be done on your entire market, not just the … Continue reading

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Changing Distributors in Emerging Markets

This is a follow-up post on the distributor management in Emerging Markets. From recent experience, I want to share my main takeaways with you, on what you should bear in mind when you want to terminate the current distributor and … Continue reading

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Distributor Management in Emerging Markets in 10 minutes

If a company decides to make a move in a new market, it typically does that through a distributor. He will lay the path, do the ground work and shape the market, at the right price. Here are a few … Continue reading

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The Ascent of Money – Summary Chapter 5 Safe as Houses

The concept and desire to own a house is baked into our minds from early in life, take as an example Monopoly which was at the time hugely popular and widespread. “Safe as houses” is the popular expression, also because … Continue reading

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The Ascent of Money – Summary Chapter 4 The Return of Risk

If a modern society wants to organize financial security for its members it will necessarily face a dilemma: does everybody save for himself, having to depend on charity at the moment of a calamity, or does the state provide for … Continue reading

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