Tag Archives: customer value

What you should remember from a B2B marketing seminar

In addition to my previous post, these are some notes on B2B marketing; True customer orientation should work through: vision &¬†mission company culture STP strategy – being organised around customer segments instead of around product groups structure, systems & incentives … Continue reading

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What you should remember from a marketing course

Recently I have been getting a marketing course, here are the most important concepts. Single most important concept in marketing: the process and implementation ¬†of segmenting, targeting and positioning. This should be done on your entire market, not just the … Continue reading

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